Selected work
A portfolio of screenshots proves a studio can arrange rectangles. These six entries each lead with what changed in the business, how we found the problem, and what we did about it. Where a number is not ours to publish, we say so rather than inventing one.
Case studies
Spanning ecommerce, healthcare, logistics, architecture, subscription retail and developer tools. If yours is none of those, that is normal — the method described on the services page is sector-agnostic.
Outdoor equipment · Ecommerce · 2025
Northbound had grown from 60 products to 2,400 without ever revisiting navigation. Shoppers were using site search as a workaround, and search users converted at half the rate of browse users. We rebuilt the taxonomy around activity and season rather than manufacturer, and cut the product page to a single scroll.
Healthcare · Lead generation · 2025
Meridian was paying for clicks that died in a six-step intake form. We cut it to three steps, moved insurance questions after the appointment slot was held, and rewrote every field label in plain language. The form is now the highest-converting page on the site.
Logistics · B2B · 2024
Atlas sold to operations directors but their site spoke to engineers. We ran twelve customer interviews, found that buyers cared about exception handling above all else, and restructured the entire site around that one anxiety. Sales cycle length dropped by a third.
Architecture · Portfolio · 2024
An architecture practice whose previous site took eleven seconds to show a single project photo. We built a progressive image pipeline with AVIF and blurred placeholders, so the first meaningful frame arrives in under a second and full-resolution detail streams in behind it.
Food & drink · Subscription · 2024
Kindred had strong first orders and terrible retention. The subscription page explained the plans but never explained the coffee. We rebuilt it around a taste quiz that recommends a roast, then presents the subscription as the obvious way to get it monthly.
SaaS · Developer tools · 2023
Two teams had built two sites with two design systems and two different explanations of the product. We unified them into one Next.js codebase with a shared component library, so a change to the positioning ships everywhere at once.
Detail
The services behind each build, for anyone trying to work out which engagement theirs would be. Pricing for all four sits on the services overview.
| Client | Sector | Year | Services delivered |
|---|---|---|---|
| Northbound Supply | Outdoor equipment · Ecommerce | 2025 | Ecommerce web design, Shopify build, Design system |
| Meridian Health | Healthcare · Lead generation | 2025 | Website redesign, Conversion design, Accessibility audit |
| Atlas Freight | Logistics · B2B | 2024 | Custom website design, Messaging strategy, Next.js build |
| Verso Studio | Architecture · Portfolio | 2024 | Custom website design, Webflow development, Media pipeline |
| Kindred Coffee | Food & drink · Subscription | 2024 | Ecommerce web design, Shopify build, Retention design |
| Orbit Labs | SaaS · Developer tools | 2023 | Custom website design, Design system, Next.js build |
Send us what you are working with. We will tell you which of these six it most resembles and what it would realistically take.