Website redesign services that start with your data

A redesign is the riskiest thing most companies do to their website, and the risk is almost never discussed honestly. You are proposing to change every page on a property that currently generates leads or revenue, based largely on the fact that the current one looks dated. Roughly half of redesigns lose organic traffic in the first quarter after launch. That is not bad luck; it is what happens when nobody checks which pages were carrying the site before they were deleted or moved.

So we start with the audit. Which URLs earn organic entrances, and for which queries. Which pages sit on the conversion path and which are decorative. Where people abandon, and whether they abandon on mobile specifically. What your Core Web Vitals actually are on real devices, from the Chrome UX Report, rather than a lab score. By the end of two weeks we can usually point at three or four specific things that are costing you money, and often one of them is fixable in a day.

Then we protect the asset. Every URL that currently earns traffic is mapped to its destination before a single page is designed. Redirects are written, tested against the live crawl, and deployed with the launch rather than after someone notices the drop. Page titles and headings that already rank are preserved unless we have a specific reason to change them, and we say what that reason is.

Only after that do we redesign, and we do it in priority order. The pages that carry the business get rebuilt first and can often launch ahead of the rest, so you see the improvement in weeks rather than at the end of a six-month project. It also means that if budget or priorities change halfway through, you have already banked the valuable part.

Post-launch we watch the numbers with you for thirty days: rankings, organic entrances, conversion rate, and Core Web Vitals from real users. If something regressed, we fix it. That period is included, not an upsell, because a redesign that has not been verified in production is not finished.

If this is not quite the shape of your problem, the services overview compares all four engagements side by side, and the FAQ covers cost, revisions and code ownership.